Building a world to maximise human potential with a collective of organisations and individuals approaching life with a custodian mindset.
Mission Statement
"To create a global movement and deliver 30 million Impact Moments, every year, by the year 2030."
An ‘Impact Moment’ is any interaction that provides insight, instils pride or builds connection, facilitating the journey towards an Experience Not Felt Possible and adding a page to their book of life.
All companies part of the Custodian Way group operate in pursuit of a shared vision, mission & values, with a custodian mindset.
What is a custodian?
- A person who has responsibility for taking care of or protecting.
- A different lens of business ownership and planning. Building the foundations for “forever” success that can be passed on and continue to succeed even after the current tribe is no longer a part of its operation.
THE CUSTODIAN WAY CIRCLE OF BRANDS
Each brand contributes uniquely to our shared mission.

Obsessed with helping its Athletes Dream Big and have an Experience Not Felt Possible adding a page to their book of life.

We envision a future where every company serves as a Health Hub for its employees and community.

Delivers an immersive Experience Not Felt Possible adding a page to the book of life for those who embark on the journey.

Empowering individuals and businesses through the custodian mindset—providing the key to create fulfilled lives and flourishing businesses with lasting impact.

The Custodian Way Foundation
Creating a future where all children have the nutritional requirements to flourish at school.
The Custodian Way Foundation, supported by The Custodian Way Brands, is committed to feeding 150 determined children daily in their schools.
All donations are 100% tax-deductible, and we proudly pass on every penny to the children, with The Custodian Way covering all administrative costs. Together, we’re not just providing meals—we’re feeding futures.

Building The Custodian Way
After meeting and connecting over a mutual love for health and a passion for using it as a vehicle for change, our co-founders, Matthew Stewart and Ryan Tiernan, have been pursuing The Custodian Way values, vision and mission ever since.
Beginning his journey to elevate the lives of others in 2012, Matt’s first company ventures (founding Peak Sports and Spine Centre and co-founding Employ Health) set him on a path to helping people create unforgettable pages in their stories. Joining Employ Health in 2015, Ryan and Matt quickly connected and became inspired to further enrich people’s lives through The Custodian Way. Grateful for their tribes, both past and present, Matt and Ryan continue to pursue their mission to help others experience powerful Impact Moments that can help them maximise their full potential.
